New Campaign Celebrates NashVitality

The brand will promote opportunities that make the healthy choice the easy

choice for everyone in Nashville

The City of Nashville kicks off a new campaign this summer to celebrate the spirit of the community - NashVitality. Nashville's quality of life continues to grow as civic leaders work to provide opportunities and programs contributing to the health and well-being of Metro residents. NashVitality provides information about local opportunities to make positive, healthy changes in our community. Some of these improvements include planting community gardens, building bike paths, walking trails and sidewalks. Most importantly the program will bring healthy foods to neighborhoods and schools.

NashVitality also helps make Music City a greener city, by providing more access to public transportation, becoming more energy efficient and finding opportunities to plant trees and conserve natural resources.

The Metro Public Health Department (MPHD) has collaborated with the Mayor's Office and multiple community stakeholders to create NashVitality. The program was made possible by funding from MPHD's Communities Putting Prevention to Work grant awarded to Nashville by the Department of Health and Human Services as part of the American Recovery and Reinvestment Act of 2009.

A central tool of the NashVitality brand will be the website: www.nashvitality.org. The website will serve as a hub for information on initiatives throughout the city. This work creates healthy, active and green opportunities for residents. The site will be regularly updated with new ideas and with stories of people making real change in their communities.

Please check out the NashVitality insert in our summer issue.

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